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Winning one for the Boss? Times have changed

Steinbrenner has gone from berserk owner to beloved father figure

Image: SteinbrennersGetty Images
Team owner George Steinbrenner and his wife Joan watch the Yankees play the Phillies in Game 1 of the World Series on Oct. 28. Steinbrenner, who is in failing health, did not attend other games.

Then, after he was banned from the game in 1990 for hiring a professional slimeball to dig up dirt on his best player, Dave Winfield, Steinbrenner began to change. When he came back in the mid-90s to a new team that had been carefully built by then-G.M. Gene Michael, the world’s most notorious owner started to step back and let his professionals see what they could do with what had become a dysfunctional team.

When the Yankees won their four championships in five seasons, Steinbrenner was less the madman and more the cheerleader. He still repeated that line about any year that didn’t end in a title being a failure, but he stopped switching managers and publicly bashing his players.

In recent years, his health has deteriorated — and maybe his mental acuity along with it. As it has, Steinbrenner has become increasingly isolated in his Tampa home. He no longer speaks to the media; a spokesman issues statements that purport to be his words. Prominently among them are how proud he is to provide a winner to New York and how great is the tradition of which he is custodian.

As he has become more distant from the team and from life itself, he has become more beloved. Derek Jeter, who came up as a full-time player in 1996, calls him Mr. Steinbrenner, and there’s an enormous amount of respect in that. Jeter and the other modern Yankees, never knew the irascible Steinbrenner. The man they know is worthy of the love they profess for him.

One thing is certain: There will never be another like him. He’s an all-timer, just like Joe DiMaggio, Mickey Mantle and Babe Ruth. As such, even the media has found itself not just willing, but even eager, to forget his flaws and remember his greatness.

He’s never missed a championship. It’s not clear he’ll be around to witness another. Back in the day when he was the Mad Shipbuilder, I never understood what a sad prospect for the Yankees and for baseball that would be.

I do now.

Mike Celizic writes regularly for NBCSports.com and is a freelance writer based in New York.


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